The new concept of Apple’s iPod Nano

For this first post on the IMK blog I decided to write about the new iPod Nano due to the unique functions Apple developed to make it marketable and consumer approved.

A few years ago we could identify a trend where mp3 selling companies were releasing big and impressive products to attract their customers.  However, this scenario has changed. Today, these same corporations are dedicated in providing the same powerful capabilities through smaller gadgets. The iPod Nano and iPad mini are examples of such behavior. They are more versatile and easier to carry around. Given this newer concept, you are able to integrate them into your daily routine more comfortably. The new iPod Nano fits better into any pocket, is lighter, thinner and, above all, provides the same multi-functionality as the bigger and heavier iPods.

They are perfect for fitness purposes for example. These devices are commonly seen in gyms during workout sessions, while running, biking, between others. I personally make use of it for all of the above even though I also contemplate the iPod touch ate home. Nowadays, they cater to different needs. In virtue of this enhanced versatility, Apple has also partnered with Nike to create the Fitness App that comes already installed to the iPod. This feature is only present in this specific device.

Moreover, customers are able to buy it in unique colors to express their personality and adventurous spirit.

In conclusion, the combination of all those qualities make the iPod Nano inclined to suit the need for on-the-go entertainment for workout and sports as well as looking good.